I
like this short but interesting video which is about how social media comes to
use in connecting customers and companies. In the past, customers need
to write down comments, rate the flavors for ice creams, and leave notes for
other customers on a board in front an ice cream store. Nowadays, with social
media like Twitter, Facebook, customers can easily do such things online. So companies
can make better flavors for ice creams, while customers can get what they want
based on other customers’ ratings, and notes. Also, customers feel they
participate in producing better and better flavors. Isn’t that a mutual
interest enabled by social media?
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